Google loves to penalize websites with spam, duplicate content, and poor quality. By hiding your site in the Google Search results for keywords that are relevant to your business niche and target audience, you can significantly increase your search visibility and cut through the noise to get the attention of potential customers. There are many strategies out there to help improve your SEO, but one of the most important factors is having a knowledgeable SEO strategist on-board for your company.
If you’re looking to grow your business, it’s time to look at how you can get more visibility and traffic from Google, Yahoo, Bing and other search engines. That means restructuring various aspects of your website so that it is easy for search engines like Google to crawl, understand and index properly. If you don’t have an SEO expert on-board yet or you need help revamping a section of your website, here are some strategies you should consider:

Create quality content

Search engines like Google and Yahoo rely on content. By creating quality content, your website will be more easily found by the search engines and users. Content is essential in terms of an SEO strategy.
If you’re looking to get more traffic from Google, create in-depth blog posts that answer questions about your business. Include specific details about your product or service so that people can find it in the search results. If you have a question-based blog, ask questions related to your industry or target audience and then provide answers to those questions. This will keep people coming back for more answers to their questions.
You should also consider adding images to your blog post so that the content is visually appealing for readers who are searching for information about your product or service. This includes taking pictures of any relevant products you sell with the help of a professional photographer so that they can be properly displayed on your website without having to hire someone on staff dedicated strictly to photography.

Schema markup

Schema markup is a technique for improving your website’s relevance in the search engine results pages. Schema markup provides an opportunity for search engines like Google to gather more information about your website and present it in the search result page. If you have been using schema markup, you should start seeing more organic traffic coming from Google.

Use keyword research

to identify your target audience
If you’re looking to get more visibility in the search results, your best bet is to conduct keyword research for your business. Start by identifying what keywords people are searching for and then doing some research into the demographics of those searchers. This can help you understand which keywords will work best for reaching specific audiences. For example, if you run a hair salon, researching keywords like “hair salon” and “salon” will help you identify which groups of people want to find your business online.

Split content across homepage and subdomains

To improve your search visibility, you should split content across your homepage and subdomains. If possible, have subdomains for products, services, blog posts or anything else that helps to organize your website’s content.
Of course, this strategy is only effective if you have a lot of content on your site in the first place. The more content you have, the easier it will be to split up your website and get adequate SEO visibility on Google. Placing relevant keywords throughout each page of the website ensures that search engines can index and understand what each page is about.

Don’t overoptimize your keywords

One of the biggest mistakes that small businesses make is using keywords in their domain names and website URLs. For example, if your niche is “dog walkers”, don’t use the keyword “dog walker” in your website URL or title tag to help with SEO. This can actually frustrate Google because they think that you are trying to game the system and rank higher on search results pages by adding a specific keyword in your URL.

Rank for core business offer only

If you are trying to rank for keywords that are relevant to your business, limit your content to the most important aspects of your offer. For example, if you sell gardening equipment, focus on your product reviews and descriptions, but don’t include superfluous information that is not as valuable as what you want people to see first in the search results.

Bottom line

: an SEO expert can help you get more visibility
You owe it to your business to invest in a search engine optimization (SEO) expert. With the right strategies and person, you can improve your SEO rankings and reach a wider audience. You have to set a budget for these types of marketing services because they are not cheap. If you want to see results fast, pay up now. The investment will be worth it in the long run.